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Volume XVIII Issue VII

Author Name
Ajay Kumar Sharma, Rekha Marskole
Year Of Publication
2026
Volume and Issue
Volume 18 Issue 7
Abstract
The present study investigates the patterns of scholarly communication used in agricultural doctoral research at Visva-Bharati University, West Bengal, India. Bibliometric techniques were employed to analyze citations contained in doctoral dissertations submitted to the Institute of Agriculture, Palli Siksha Bhavana, Visva-Bharati University. The study examines the distribution of cited information sources, authorship patterns, journal scattering, publication age, and core journals used by agricultural researchers. The analysis highlights the dominant role of scholarly journals as primary communication channels, followed by books, theses, conference proceedings, reports, and electronic resources. Findings reveal a strong preference for recent literature, collaborative authorship patterns, and extensive use of national and international agricultural journals. The study provides insights into information-seeking behavior of agricultural researchers and offers useful implications for coll
PaperID
2026/EUSRM/7/2026/61839

Author Name
N. Sabarisudha, K.B.Manikandan
Year Of Publication
2026
Volume and Issue
Volume 18 Issue 7
Abstract
Influencer marketing has become a key component of digital marketing, greatly influencing consumer behavior and preferences for online purchase. Every customer uses their mobile phones exclusively for daily business. Influencer marketing on social media is currently one of the newest digital marketing strategies. In recent years, influencer marketing has become one of the most important tactics employed by companies and brands to increase sales, increase exposure, or enhance their reputation. Whether or whether they are associated with brands, influencers have the power to influence consumer behavior. Influencers are growing in popularity, and more individuals are choosing to follow them to stay up to date with their content. In order to obtain mentions, reviews, and recommendations, influencers and brands are collaborating more. The study's objective is to look into influencer marketing trends, opportunities, and challenges. The researcher used secondary sources to collect the data. s
PaperID
2026/EUSRM/7/2026/61840