Abstract
E-commerce is one of the enormous sectors of today
era. The adoption of e-commerce growing every day.
In today almost 90% of companies have a website or
even companies that don’t offer e-commerce services,
(Chadwick, 2011).E-commerce is one of the leading
sectors. Several kinds of research have done on the
impact of e-commerce on consumer behaviour.
With the change in technology consumer’s lifestyle,
the standard of living, preferences, choice, need and
buying habit of consumers also changes. This study is
conducted to understand consumers buying behaviour
with technology change. This study tried to fill the
time gap between existing literature and the current
literature. This study will help e-commerce firms to
understand the need and wants of consumers, and it
also helps to follow current market trends. It aids
firms to respond very quickly to change in technology,
needs and wants of consumers.
This study studied both the positive and negative of
consumers because